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GM confirms employee discounts in incentive plan

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Old Aug 19, 2008 | 09:32 AM
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GM confirms employee discounts in incentive plan

Looking into buying a new HHR? This may be the perfect time. This just hit the industry trade papers:

GM confirms employee discounts in incentive plan

Jamie LaReau
Automotive News
August 18, 2008 - 3:15 pm ET
UPDATED: 8/18/08 4:37 p.m. EDT



DETROIT -- General Motors says it will offer employee discounts to everyone starting Wednesday, Aug. 20. The sale will apply to all of GM's eight brands.

"We are going to have an employee-discount-for-everyone program," GM spokesman John McDonald confirmed today. "We are going to issue a press release tomorrow morning with the details."

In a memo to Buick-Pontiac-GMC dealers, GM said the sale would run Aug. 20 through Sept. 2. For the B-P-G channel, the employee pricing would apply to all 2008 models and the 2009 Pontiac Vibe. Customers could get up to $6,000 cash plus the employee discount.

The memo says 91 percent of B-P-G inventory is eligible for the sale.

All 2008 Chevrolet models also would be eligible for the discount, a dealer said. The discount would apply to 90 percent of Chevrolet inventory.

GM says the sale will apply to all eight brands. Today the automaker was briefing U.S. dealers on incentives ahead of an announcement of the new sales program, people familiar with the plans have said.

Typically, an employee discount offers a substantial savings.

The discount will vary depending on the vehicle line. But consumers can expect price cuts of several thousand dollars. For instance, a 2008 Buick Enclave crossover that lists for $44,010 will sell for an employee price of $39,561. A Buick Lucerne sedan that lists for $35,220 carries an employee price of $31,813.


Besides the employee pricing, GM will offer cash back on slower-selling light trucks including the Silverado pickup, said the dealer, who had just been briefed by GM. The company last offered employee pricing on a wide scale in the summer of 2005.

The program was successful, but by year end, some inside GM expressed regret for allowing it to run as long as it did. The program pulled customers so far ahead that year-end sales suffered.

When asked whether GM has concerns that the same effect could happen again, GM's McDonald declined to comment.

Amy Wilson and Reuters contributed to this report
Old Aug 19, 2008 | 10:14 AM
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Thank you for posting this, nice to know.
Old Aug 19, 2008 | 02:03 PM
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It looks like this also applies to the 2009 HHR - http://media.gm.com/servlet/GatewayS...74&docid=47947
Old Aug 19, 2008 | 03:49 PM
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Looks to me like the rebate is only $1000 now, with Employee Pricing. The rebate was $2250 through July. Sounds like nothing gained....
Old Aug 19, 2008 | 03:52 PM
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Originally Posted by altmanglen
Looks to me like the rebate is only $1000 now, with Employee Pricing. The rebate was $2250 through July. Sounds like nothing gained....
Depends on how low the employee price is... and if you wanted an 09, it is probably a good deal.
Old Aug 19, 2008 | 03:58 PM
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Employee pricing is about $12-1300 under invoice. You're right, the $2250 rebate was on 08's. It would be a deal to get employee pricing on a new 09. The deal sounds the same if it's only on 08's.
Old Aug 19, 2008 | 04:15 PM
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Originally Posted by altmanglen
Employee pricing is about $12-1300 under invoice. You're right, the $2250 rebate was on 08's. It would be a deal to get employee pricing on a new 09. The deal sounds the same if it's only on 08's.
It is available on the 09 HHR according to GM (see the link I posted earlier)
Old Aug 19, 2008 | 04:39 PM
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Well, if you have an '09 HHR SS in the pipeline, and it is delivered during the employee pricing incentive, you are a lucky dog.
Old Aug 19, 2008 | 04:55 PM
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Originally Posted by altmanglen
Looks to me like the rebate is only $1000 now, with Employee Pricing. The rebate was $2250 through July. Sounds like nothing gained....
I think you are figuring that wrong. The price paid is employee cost then take the rebates too. This is less then dealer invoice.

When I bought my 2008 it ended up being over $3000 off MSRP. It beat the street price.

Last edited by Hotrodbob; Aug 19, 2008 at 07:11 PM.
Old Aug 19, 2008 | 06:29 PM
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Originally Posted by Lone Ranger
Well, if you have an '09 HHR SS in the pipeline, and it is delivered during the employee pricing incentive, you are a lucky dog.

i am keeping my fngers crossed. i hope i get this deal by the time my SS panel is delivered next month.



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