50's car contest
Administrator
Joined: 10-13-2011
Posts: 40,083
From: Welland,Ont Canada
Correct!1956 Dodge La Femme
The idea for the Dodge La Femme, produced by Dodge between 1955 and 1956, came through Chrysler’s marketing department. They had observed that women’s opinions on color was becoming part of the decision making process for couples buying an automobile. So they designed an automobile specifically for women. In the advertising of the day, Dodge described the car as being “America’s most glamorous car – Designed with the ladies in mind!” As standard equipment, the 1956 La Femme came equipped with exclusive accessories: a rain cap, rain coat, and umbrella.It was offered in only one color combination — two-tone Regal Orchid over Misty Orchid. The interior was unique to the La Femme as well. It featured gold vinyl with two-tone orchid fabric inserts on the seats and door panels. It also had orchid carpet and an ivory headliner with gold colored speckles – which matched the fabric of the accessories.
The idea for the Dodge La Femme, produced by Dodge between 1955 and 1956, came through Chrysler’s marketing department. They had observed that women’s opinions on color was becoming part of the decision making process for couples buying an automobile. So they designed an automobile specifically for women. In the advertising of the day, Dodge described the car as being “America’s most glamorous car – Designed with the ladies in mind!” As standard equipment, the 1956 La Femme came equipped with exclusive accessories: a rain cap, rain coat, and umbrella.It was offered in only one color combination — two-tone Regal Orchid over Misty Orchid. The interior was unique to the La Femme as well. It featured gold vinyl with two-tone orchid fabric inserts on the seats and door panels. It also had orchid carpet and an ivory headliner with gold colored speckles – which matched the fabric of the accessories.
Cool. Interesting history as well.. A cool ride for the ladies..
Platinum Member
Joined: 12-06-2009
Posts: 11,721
From: Alabama
“America’s most glamorous car – Designed with the ladies in mind!” 
And only 1 color combo choice.........
Yeah. Tell a woman she can only get those new shoes or a new dress in 1 color.... Women would be on the war path.
Bad PR move for Dodge.
And only 1 color combo choice.........
Yeah. Tell a woman she can only get those new shoes or a new dress in 1 color.... Women would be on the war path.
Bad PR move for Dodge.
