Hhr And The Magazine Industry
04-13-2006, 12:12 PM
#1
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Join Date: 12-26-2005
Location: GUTHRIE OK.
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Hhr And The Magazine Industry
I DONT' KNOW IF ANY OF YOU HAVE NOTICED BUT NONE OF THE MAJOR CUSTOM CAR/TRUCK MAGAZINES HAVE OPENED UP TO THE HHR. WHAT'S UP WIT DAT? I'M AM SENDING THE SAME ? THE TRUCKIN MAGAZINE. 
Last edited by BIG JIM WOODMAN; 04-13-2006 at 01:37 PM.
04-13-2006, 12:22 PM
#4
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As a former managing editor for Primedia (18+ years), I can tell you. The problem is category - it's a "crossover" and that poses several problems.
It's not a car, it's not a truck. It's kind of a wagon - and how many magazines do you see on the stands for wagons? (Nomads excluded!) Not many.
Then there is the problem of supporting advertisers. Not too many companies are making aftermarket parts for HHR's, so once the initial shock of the 4 tricked-out SEMA build-off cars wears off, no one wants to run HHR pieces anymore.
You will continue to see "comparisons" with similar vehicles because that pays the bills and keeps 3 or more manufacturers happy with one article!
Magazines are paid for by advertisers not subscribers or newsstand sales. For every magazine you see on the stands there are thousands of issues given away (or thrown away). It's turned into a game of dollars and no sense.
That's it in a nutshell basically...
It's not a car, it's not a truck. It's kind of a wagon - and how many magazines do you see on the stands for wagons? (Nomads excluded!) Not many.
Then there is the problem of supporting advertisers. Not too many companies are making aftermarket parts for HHR's, so once the initial shock of the 4 tricked-out SEMA build-off cars wears off, no one wants to run HHR pieces anymore.
You will continue to see "comparisons" with similar vehicles because that pays the bills and keeps 3 or more manufacturers happy with one article!
Magazines are paid for by advertisers not subscribers or newsstand sales. For every magazine you see on the stands there are thousands of issues given away (or thrown away). It's turned into a game of dollars and no sense.
That's it in a nutshell basically...
04-13-2006, 12:34 PM
#5
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Join Date: 12-26-2005
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Hhr Support
Originally Posted by captain howdy
Because the HHR doesn't get much support. 
Hell I don't even see ads for it in car mags. 
Hell I don't even see ads for it in car mags. 
04-13-2006, 12:51 PM
#6
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Join Date: 10-14-2005
Location: SoCal
Posts: 5,359
All 6 of Chevrolet's HHR commercials can be seen here:
Andy Dick HHR Commercial Spots (scroll down to HHR - ther are 5 of them)
and the most recent one can be found here:
Dragon Head Commercial
Andy Dick HHR Commercial Spots (scroll down to HHR - ther are 5 of them)
and the most recent one can be found here:
Dragon Head Commercial
