Snickers ad offensive?
Exactly, I buy the snickers because of past experience with this candy bar, I love Snickers myself, but I never need a commercial to remind me to buy one. I also like Payday, Musketeers, and Milky Way. Again, I buy because of taste. As far as the Snickers Add.......well, I didn't think it appropriate for prime time, but then that's my opinion. When a new product does come out, commercials are a good way to advertise, but as far as commercials go.......exposure is the whole idea behind them, soo I guess it worked, people are talking about it. If people are talking, they generally buy too.
straight, engaged redneck... and i thought it was hilarious "quick do something manly!!!!" lmao...
we've just become too politically correct. too many people are out there telling us to not hurt others feelings. ehh... like carlos mencia said... be happy or change it, if your fat be fat and happy or lose weight, if your gay and happy etc... but dont expect people to not make fun of you for any reason.
as for cracker barrel the big fight was over them not allowing gay people to be servers. something about family atmosphere or morals or something. that and it started in lebanon tennessee.
we've just become too politically correct. too many people are out there telling us to not hurt others feelings. ehh... like carlos mencia said... be happy or change it, if your fat be fat and happy or lose weight, if your gay and happy etc... but dont expect people to not make fun of you for any reason.
as for cracker barrel the big fight was over them not allowing gay people to be servers. something about family atmosphere or morals or something. that and it started in lebanon tennessee.
I really hope we reach a point in this world when everyone's not so easily offended. Like I said, "HOPE" - don't think we'll ever get there in my lifetime. Besides, if these people really want to rally against someone, they should try the writers at MAD T.V. who did a Snickers-like add a few years back: Comedian Aries Spears gets pulled over by a cop, and the cop starts accusing him of driving a vehicle with many safety violations - all while smashing the lights, fenders, etc. of the car with his baton. The camera then shows Spears sitting on the curb while the cop goes to town on his car with the baton - Spears tears into a candy bar, whose wrapper is partially unreadable but looks just like a Snickers. A voice-over comes on and says: "Not going anywhere for a while? Try a Sniggers."
That doesn't offend me, but dang, it's hilarious!
That doesn't offend me, but dang, it's hilarious!
The two trains of thought are,
(1) mad-tv is a satirical show, that for the most part comes on late (here at least) and you`re generally expecting that kind of material.
(2) The commercial pretty much acknowledges the idea that two guys accidentally touching mouths would, to most people, evoke the very sentiments that we`re discussing, "we better do something, to prove to ourselves, we did that by accident". ( Heck I know I`m not gay, but what about you? )
Snickers took a calculated risk, it`s still paying off, word of mouth is what generates sales.
(1) mad-tv is a satirical show, that for the most part comes on late (here at least) and you`re generally expecting that kind of material.
(2) The commercial pretty much acknowledges the idea that two guys accidentally touching mouths would, to most people, evoke the very sentiments that we`re discussing, "we better do something, to prove to ourselves, we did that by accident". ( Heck I know I`m not gay, but what about you? )
Snickers took a calculated risk, it`s still paying off, word of mouth is what generates sales.
Actually there are a large group of people that do this exact thing. There is a site that lets you know how gay friendly a company is (this includes everything from restaurants, hotels, stores, business, etc). Some of the gay community chooses to bypass companies that are not gay friendly or anti-gay. One example is Cracker Barrel. You won't see alot of gays eating here. I do! and pay for it with my Rainbow MasterCard. I always get a kick out of it knowing my meal purchase from them is giving a credit to a gay cause. Also if you've ever seen any gay related magazine you would be astonished on how many companies put out advertisements to earn the gay dollar. You have to remember the purchase power that gay Americans have. It's huge. I still don't find the Snickers ad offensive but obviously Snickers feels that its worth pulling the ad to retain customers.
Captain Howdy, after doing some research I did find that Cracker Barrel did rescind that policy. JimzHHR, I never had a use for the site for anything but just realized how handy it is when considering employment and whether your partner could receive your benefits. GM has an outstanding rating of 100%!!
Here is Cracker Barrels rating:
CBRL Group Inc.
http://www.cbrlgroup.com
Headquarters: Lebanon, TN
HRC Corporate Equality Index Score 15
Business Rankings
Ranking (Year) Rank
Fortune 1000 (2006) 676
Policies
Policy Type (Year Enacted) Inclusion *
Has a written non-discrimination policy covering sexual orientation in its employee handbook or manual Y
Has a written non-discrimination policy covering gender identity in its employee handbook or manual N
Offers health insurance coverage to employees' domestic partners N
Diversity Training
Topics Offered Required Attendees
Sexual Orientation Not offered
GLBT advertising, sponsorship or philanthropy N
Engages in corporate action that would undermine the goal of equal rights GLBT people N
Notes:
The company had a written policy in 1991 against hiring people who did not exhibit "normal heterosexual values." The company rescinded that policy under public pressure but resisted adding sexual orientation to its EEO policy until 2002.
And here is GM's:
General Motors Corp.
http://www.gm.com
Headquarters: Detroit, MI
HRC Corporate Equality Index Score 100
Business Rankings
Ranking (Year) Rank
Fortune 1000 (2006) 3
S&P 500 (2005)
Fortune 500 (2006) 3
Policies
Policy Type (Year Enacted) Inclusion *
Has a written non-discrimination policy covering sexual orientation in its employee handbook or manual Y
Has a written non-discrimination policy covering gender identity in its employee handbook or manual Y
Offers health insurance coverage to employees' domestic partners (2000) Y
Benefits
Benefit Type (Year Enacted) Type of Couples Eligible
Health/Medical Spouses, Same-Sex Partners
Dental Spouses, Same-Sex Partners
Vision Spouses, Same-Sex Partners
Dependent health coverage Spouses, Same-Sex Partners
COBRA-like benefit Spouses, Same-Sex Partners
FMLA-like leave Spouses, Same-Sex Partners
Bereavement leave Spouses, Same-Sex Partners
Supplemental life insurance Spouses, Same-Sex Partners
Relocation assistance Spouses, Same-Sex Partners
Adoption assistance Spouses, Same-Sex Partners
Qualified joint and survivor annuity for spouse/partner Spouses, Same-Sex Partners
Qualified pre-retirement survivor annuity for spouse/partner Spouses Only
Retiree healthcare benefits Spouses, Same-Sex Partners
Employee discounts Spouses, Same-Sex Partners
Employee assistance program Spouses, Same-Sex Partners
Other Spouses, Same-Sex Partners
Transgender Benefits
Benefit Type (Year Enacted) Eligibility
Mental health counseling Transgender treatment covered
Hormone therapy Benefit Transgender treatment covered
Medical visits Transgender treatment covered
Surgical procedures Transgender treatment covered
Short-term Disability After Surgical Procedure Transgender treatment covered
Diversity Training
Topics Offered Required Attendees
Sexual Orientation Some employees required to attend
Gender Identity/Expression Some employees required to attend
GLBT advertising, sponsorship or philanthropy Y
Engages in corporate action that would undermine the goal of equal rights GLBT people N
Here is Cracker Barrels rating:
CBRL Group Inc.
http://www.cbrlgroup.com
Headquarters: Lebanon, TN
HRC Corporate Equality Index Score 15
Business Rankings
Ranking (Year) Rank
Fortune 1000 (2006) 676
Policies
Policy Type (Year Enacted) Inclusion *
Has a written non-discrimination policy covering sexual orientation in its employee handbook or manual Y
Has a written non-discrimination policy covering gender identity in its employee handbook or manual N
Offers health insurance coverage to employees' domestic partners N
Diversity Training
Topics Offered Required Attendees
Sexual Orientation Not offered
GLBT advertising, sponsorship or philanthropy N
Engages in corporate action that would undermine the goal of equal rights GLBT people N
Notes:
The company had a written policy in 1991 against hiring people who did not exhibit "normal heterosexual values." The company rescinded that policy under public pressure but resisted adding sexual orientation to its EEO policy until 2002.
And here is GM's:
General Motors Corp.
http://www.gm.com
Headquarters: Detroit, MI
HRC Corporate Equality Index Score 100
Business Rankings
Ranking (Year) Rank
Fortune 1000 (2006) 3
S&P 500 (2005)
Fortune 500 (2006) 3
Policies
Policy Type (Year Enacted) Inclusion *
Has a written non-discrimination policy covering sexual orientation in its employee handbook or manual Y
Has a written non-discrimination policy covering gender identity in its employee handbook or manual Y
Offers health insurance coverage to employees' domestic partners (2000) Y
Benefits
Benefit Type (Year Enacted) Type of Couples Eligible
Health/Medical Spouses, Same-Sex Partners
Dental Spouses, Same-Sex Partners
Vision Spouses, Same-Sex Partners
Dependent health coverage Spouses, Same-Sex Partners
COBRA-like benefit Spouses, Same-Sex Partners
FMLA-like leave Spouses, Same-Sex Partners
Bereavement leave Spouses, Same-Sex Partners
Supplemental life insurance Spouses, Same-Sex Partners
Relocation assistance Spouses, Same-Sex Partners
Adoption assistance Spouses, Same-Sex Partners
Qualified joint and survivor annuity for spouse/partner Spouses, Same-Sex Partners
Qualified pre-retirement survivor annuity for spouse/partner Spouses Only
Retiree healthcare benefits Spouses, Same-Sex Partners
Employee discounts Spouses, Same-Sex Partners
Employee assistance program Spouses, Same-Sex Partners
Other Spouses, Same-Sex Partners
Transgender Benefits
Benefit Type (Year Enacted) Eligibility
Mental health counseling Transgender treatment covered
Hormone therapy Benefit Transgender treatment covered
Medical visits Transgender treatment covered
Surgical procedures Transgender treatment covered
Short-term Disability After Surgical Procedure Transgender treatment covered
Diversity Training
Topics Offered Required Attendees
Sexual Orientation Some employees required to attend
Gender Identity/Expression Some employees required to attend
GLBT advertising, sponsorship or philanthropy Y
Engages in corporate action that would undermine the goal of equal rights GLBT people N
Then let's see what you and others think of this snicker's ad.


