I wouldn't pay that much for one, either, but if you do the math, for a fully-loaded one, lessee, $24K for the HHR, then another what, $3K or more for the turbo/SS upgrades, then another $3K PREMIUM from the stealership, that's gonna add up to around $30K.
but after a while, when manufacturing catches up with demand, then the dealers will stop adding the premium and competitive pricing comes into play, they'll prolly go for around mid-to-upper 20's I would guess, after things settle down.